According to AT&T: 70% of business callers get put on-hold.
The NAT Association reports that callers who get silence while on-hold will abandon that call in a very short time.
Callers who listen to information that relates to their call while on-hold will stay on the line longer.
Your customized on-hold audio program plays to a captive audience who have an interest in what you have to say. It’s an effective marketing tool and a smart way to tell your callers something about you they probably didn’t know…..and they’ll likely hold for you ’till you get back to take their call.
You’ve spent a lot to get that phone to ring…. don’t let callers get away!